◢◤ Persian-Danish designer

ASHCON
NEJAD

Seamless interactivity invites play, and play is the key to interactivity. This core belief is what drives my design from start to finish, in any project.

Scroll to enter

/ 01 · About

I walk the line of my culture every day.

As a designer, my recipe for a beautiful product is a clear and strong visual language, a poetic and meaningful narrative, and a hauntingly beautiful soundtrack. Whether you're working with video games, graphic design, or web design, these are essential ingredients that together create the soul of any piece of art.

As a person, my parents came to Denmark in the eighties from Iran during the regime shift, as many others fled the country. I was born and raised in Denmark, Copenhagen, in a Persian household. My mixed culture has raised me with the simplicity of Danish design and the beauty of Persian art. I walk the line of my culture every day, and this is also reflected in the art I create.

In 2023, I graduated from the Royal Danish Academy of Fine Arts with a Bachelor's in Games & Interactive Design. I followed up with my Master's in Digital Games at TH Köln in Cologne, Germany.

On the weekdays, I enjoy a nice bike ride, creating music, tending my garden, and diving into my many hobbies.

My top three favourite games are Inside, Outer Wilds, and Shadow of the Colossus.

Tools of the trade

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Premiere
  • Blender
  • ZBrush
  • 3ds Max
  • Unity
  • Unreal
  • HTML
  • CSS
  • Flash
  • GitHub
  • FPV drone

/ 02 · What I do

Four disciplines, one craft.

  • Visual Identity

    Logo systems, type, and brand worlds that hold up at every scale — from a business card to a flagship store.

  • Editorial Design

    Books, brochures, and long-form layouts that respect the reader and pull them through the page.

  • Game Design

    From systems and narrative to UI and onboarding. MA from TH Köln, with shipped student and pro work.

  • Illustration

    Vector and analogue. Posters, decals, characters, and the occasional fully-fledged universe.

/ 03 · Experience

Where I've been.

Work

  • Larry vs Harry

    Freelance Graphic Designer

    Bullitt cargo bikes — handling the full graphic design output: brochure, build configurator, KIDDO, owner's box, Svajerløb posters, website visuals, and ongoing brand material.

    2025 — Now

  • Duke Design Co.

    Assistant Art Director & Graphic Designer

    Marketing design for small businesses across Oregon. Co-created business cards, print ads, websites, and advertising. Contributed to the development of marketing strategies and advertisement goals. Social media outreach to local venues for product representation.

    Feb 2023 — 2025

  • Komponent · Kommunernes Udviklingscenter

    Graphic Designer / Marketing

    Produced advertisements for different establishments, adapting their visual styles. Official documents, PowerPoints, posters, videos, GIF banners. Set monthly campaign goals via SEA + CMS. Produced social media for multiple organisations. Maintained the website.

    Mar 2022 — Jan 2023

Education

  • TH Köln

    MA · Digital Games

    2023 — 2025

  • Royal Danish Academy

    BA · Game & Interaction Design

    2020 — 2023

  • VERA skole for KUNST & DESIGN

    Diploma · Architecture & Design

    2019

/ 05 · Clients

Clients I've worked with.

  • Copenhagen Bombay

    Interactive client playbook

  • NASIM

    Art article · Majalleh magazine

  • Camilla Hylleberg

    Co-videographer

  • Le Fix Copenhagen

    Videoshoot

  • Rigshospitalet

    Game collaboration

  • Copenhagen Municipal

    Graphic work

  • Lindhart Cykler

    Graphic work

  • Groovy Magasin

    Graphic work

/ 06 · Get in touch

Let's build something.

ashcon@live.dk

+45 22 62 70 16 · Copenhagen